Author: Just Dust SEO

Understanding Entity-Based SEO in 2025: A Comprehensive Overview In 2025, the landscape of search engine optimization has evolved significantly with the widespread adoption of entity-based SEO. Unlike traditional keyword-focused strategies, entity-based SEO centers around the concept of “entities”—distinctive, well-defined topics or concepts that are recognized by search engines. These entities can be people, places, brands,…

Every few months, Google rolls out a Core Update — and for many websites, it feels like an earthquake. Rankings shift, traffic plummets or spikes, and SEO professionals scramble to understand what changed. But here’s the truth: Google core updates are not punishments. They’re part of a larger effort to improve search results for users.…

In today’s competitive digital landscape, Search Experience Optimization (SXO) is no longer optional — it’s essential. SXO merges the best of SEO with user experience design to not only help your website rank higher but also ensure visitors stay longer, engage more, and convert better. What Is Search Experience Optimization (SXO)? Search Experience Optimization (SXO)…

Ranking a blog is one thing — but ranking an ecommerce store? That’s an entirely different beast. Ecommerce SEO requires a delicate balance between technical optimization, content strategy, and user experience. When done right, it can drive consistent, high-converting traffic with no advertising spend. “In ecommerce, SEO isn’t just visibility — it’s revenue.” Why Ecommerce…

If you’ve been working in SEO over the past few years, you’ve likely heard of E-A-T — Expertise, Authoritativeness, and Trustworthiness. In late 2022, Google added a fourth component: Experience, creating the new acronym E-E-A-T. This concept isn’t just a guideline — it’s a roadmap for content quality and a key factor in how Google…

While content and backlinks often steal the spotlight, technical SEO is the invisible foundation of every high-ranking website. If search engines can’t crawl, index, or understand your site properly, your content won’t get the visibility it deserves — no matter how good it is. “Technical SEO is the architecture of your online presence.” What Is…

In the ever-evolving world of SEO, one principle has become non-negotiable: understanding user search intent. You can have perfect keywords, fast loading times, and hundreds of backlinks — but if your content doesn’t match what users actually want, Google will push you down the rankings. What Is Search Intent? Search intent refers to the reason…

When it comes to SEO, one of the most effective and sustainable strategies today is the content cluster model. This approach not only helps improve your rankings on Google but also strengthens your website’s authority and user engagement. At our agency, we’ve implemented it successfully across multiple industries — and here’s how you can do…